Clothes for the ordinary days.

We buy for how a garment behaves after the first month rather than for how it looks in the first hour.

Shop the Essentials
Our Philosophy

Worn on a Tuesday.
Washed on Saturday.
Worn again the following week.

A seam that holds through forty wash cycles counts for more than a detail that photographs well once. We buy for how a garment behaves after the first month rather than for how it looks in the first hour.

Rienmls Philosophy
RIENMLS • ORDINARY DAYS •
The Wardrobe

Pieces for ordinary days.

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Close up of high quality woven fabric details
Our Story

Born in Los Angeles.
Built for ordinary days.

We stock casual pieces meant for ordinary days, the clothes that come out of the drawer when nobody has asked you to dress up.

A seam that holds through forty wash cycles counts for more than a detail that photographs well once. We buy for how a garment behaves after the first month rather than for how it looks in the first hour.

Discover Our Process
Model wearing casual everyday clothing
Durable garment seams holding up after multiple washes
Operational Commitments

The ordinary terms.
No stress attached.

Flat Rate Shipping

$4.95 flat rate per order within the United States. No surcharges by size or weight.

30-Day Returns

30 days from delivery to decide. We email a prepaid return label and you do not have to give us a reason.

$0.00 Restocking Fee

We charge no restocking fee and no processing fee. Return shipping costs you nothing.

Direct Support

Real human answers. Reached by email, Monday through Friday, 9:00 AM – 5:00 PM EST.

Collections

Shop by silhouette.

Everyday Tops

Tops, Blouses & Shirts

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Relaxed Bottoms

Sweaters

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Easy Dresses

Jeans & DENIM

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Light Layers

Outerwears

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The Knitwear

Dresses

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The Journal

Notes on ordinary days.

Finding your fit
Fit

Finding Your Fit in Relaxed Clothing

Relaxed clothing is harder to size than fitted clothing. A relaxed garment can be too small, correct, or three sizes too big and still fasten, so the label alone tells you very little.

Styling relaxed outfit
Styling

Five Ways to Style One Relaxed Outfit

A relaxed top and an easy pair of trousers is a starting point rather than a finished outfit. The same two pieces read differently depending on what happens at the waist, at the hem, and on your feet.

Garment care
Care Guide

How to Keep Everyday Cotton Looking New

Casual clothing lives in the wash. The top you reach for every other week goes through the machine forty or fifty times a year, and that is where it either holds up or gives out.

F.A.Q

The ordinary questions.

Everything you need to know about shipping, returns, and how we work. For anything else, our direct support is always open.

What is your return policy? +

You have 30 days from delivery to decide. We email a prepaid return label and you do not have to give us a reason. There is absolutely $0.00 restocking fee and no processing fee. Return shipping costs you nothing.

How much is shipping and how long does it take? +

We charge a $4.95 flat rate per order, with no surcharges by size or weight. Delivery generally takes 6–10 business days in total (1–3 business days processing, 5–7 business days transit).

Can I exchange instead of returning? +

Yes. Returning and reordering is faster because the new order ships straight away, but if you would rather exchange directly, say so and we will arrange it with free shipping in both directions.

What if I am between sizes? +

For tops and dresses, take the larger size when you want the relaxed line the piece was cut for and the smaller one when you plan to tuck or belt it. For trousers, go by the waist rather than the hip. Try things on indoors first with the tags attached.

STAY CONNECTED

Build a smaller,
better wardrobe.

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